Work History

Content Specialist - Freelance | Perfectly Imperfect LLC
Aug 2023 - Present

• Researched content and consumer trends to ensure that content is relevant and appealing

• Created content for a variety of platforms including blogs, website landing pages, social media, and newsletters

• Created and implemented efficient content production processes to ensure maximum productivity and consistently high content quality

Content Writer- Freelance | goBRANDgo!
Nov 2022 - Feb 2023

• Developed a brand voice and tone for a client in the manufacturing/industrial vertical

• Created various types of content, including website copy, email marketing campaigns, social media posts, and more

• Collaborated with account managers, project managers, marketers, and other team members to ensure the messaging is cohesive and effective

Copywriting Assistant | McCann Health New Jersey
Jan 2022 - May 2022

• Spearheaded the concept phase of and content creation for an app to help children and adolescents struggling with depression and anxiety.

• Wrote advertising copy for online content, adhering to employers’ overarching brand identity and personality.

• Conducted research to identify audience demographics, incorporating collected data into future copy.

Author | Creator Institute
June 2020 - April 2021

• Utilized creative product messaging, campaigns, and creative brainstorming for a literary work from concept to creation.

• Practiced exceptional writing, editing, and proofreading skills to produce engaging and error-free content.

• Managed a crowdsourcing fundraiser campaign to secure publication funds.

Web Content Writer | Her Campus Media
Sep 2018 - April 2021

• Developed and edited informative, highly engaging, concise content for organizational websites for the Gen Z audience and seasonal themes.

• Researched to develop a deep understanding of current events, industries, and products to present fresh angles and ideas through effective storytelling.

• Met with content editors to plan post subjects and pitch story ideas.

Marketing Content Strategist | B-EZ Graphix
June 2020 - Oct 2020

• Conducted extensive research to provide factual statistics for articles, blogs, and landing pages.

• Analyzed target demographic insights and data to determine buyer personas and consumer journeys for potential clients.

• Crafted copy for video scripts, social posts, emails, and taglines using brand voice.